Rimowa’s Newest Colours Are a Whole Vibe

Rimowa is best known for doing one thing very well: making suitcases that are the last word in polished utility, and survive just about any situation an airport can throw at them. While the German label is better associated with a certain sleek metal grey, fans will know that Essential range (the polycarbonate version of their suitcases) has seen a steady rotation of seasonal shades over the years.

This year, though, it’s Orange and Magenta that take centre stage — two new saturated hues across the Essential suitcase range and the Groove family, the leather lifestyle line introduced by the brand last year.

The colours draw loosely on the optimistic spirit of Pop design, a movement rooted in the ’60s and ’70s that built around bold colour, everyday culture, and a sense of visual play. Here, that reference feels less like nostalgia and more like permission: to push travel objects into something more expressive, more visible, and harder to ignore.

The new colours span four Essential suitcase sizes — from Cabin ($1,300) to Check-in M ($1,500), Check-in L ($1,630), and Trunk Plus ($2,060). In parallel, the same palette carries into Groove leather bags and smaller travel accessories like packing cubes and toiletry pouches, extending the colours beyond luggage into the surrounding travel kit. The result is less about a single seasonal update, and more a shared visual system across Rimowa’s universe.

The campaign reflects this shift. Spanish actress and model Rossy de Palma moves through a surrealist, pop-art-leaning interior where objects feel deliberately staged rather than lived-in. The suitcases sit comfortably within that environment, reading less as functional travel gear and more as part of a constructed visual world.

And honestly, we’re on board with this vibe shift — it just feels like the next logical step once you’ve got your standard Rimowa down.