Blackpink’s Jisoo Is Salomon’s Newest Brand Ambassador
French outdoor lifestyle brand Salomon teams up with K-pop icon Jisoo to bridge the gap between utilitarian performance gear and streetwear.
By Liv Lim,
Gorpcore just got a major glow up, with French outdoor sports lifestyle brand Salomon officially announcing K-pop royalty Jisoo as their newest global ambassador. This comes to no surprise given her absolute chokehold on pop culture – as seen in the highly anticipated Jisoo x Hello Kitty pop-up that recently took over Wisma Atria in Singapore.
The Blackpink star needs no introduction. Whether she’s dominating global music charts, starring in hit K-dramas, or serving face on the red carpet, Jisoo has established herself as one of the most influential cultural voices of our generation.
Having grown up near lush mountains in South Korea, the great outdoors has always been a grounding force in Jisoo’s everyday life. This profound love of nature seamlessly aligns with Salomon’s core ethos, making her the perfect ambassador to champion the brand’s cultural evolution – expanding beyond rugged mountain trails into urban landscapes and everyday street style.
With a long-term partnership now officially in motion, more major collaborative drops are slated for the coming months. Get your wallets ready, Blinks – you can expect these upcoming releases to sell out just as quickly as Blackpink concert tickets would.