The Return Of The Scrunchie (And Why It's The New Cool)

There’s a famous 2003 Sex And The City scene in which Carrie Bradshaw declared this ’80s innovation as embarrassing, but now, some might say the same of SATC.

Instead, today’s hippest labels from Mansur Gavriel (pictured here) to Balenciaga (its version is wrapped in leather and costs $270) are making it fashionable again, ironically with the same thing that originally made it a must-have: fun fabrics with a retro, school girl charm. That, and the fact that it’s less damaging on tresses.

Like this? Check out the most stylish folks at Laneway, all the reasons to anticipate Uniqlo x JW Anderson's second collection and the fashion brands doing minimal clothing right.

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