The Return Of The Scrunchie (And Why It's The New Cool)

Instead, today’s hippest labels from Mansur Gavriel (pictured here) to Balenciaga (its version is wrapped in leather and costs $270) are making it fashionable again, ironically with the same thing that originally made it a must-have: fun fabrics with a retro, school girl charm. That, and the fact that it’s less damaging on tresses.

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