What To Get From Shein's Fashion Collab With Three Singapore Designers
Support local with these Shein pieces by our very own Singaporean designers.
By Shazrina Shamsudin,
Ever since the pandemic, digital channels became more than a convenience – they became a necessity. And with more people shopping online, it was a good time for many online fashion brands.
Take, for instance, fashion e-tailer giant, Shein. The company has now expanded its offerings through collaborations with three young Singapore designers.
Back in January 2021, it expanded its successful Designer Incubator Programme with the launch of Shein X in North America. But with the overwhelming response, the brand sought to expand its monthly collabs with up-and-coming designers from all over the world.
The programme supports these independent designers, giving them a unique opportunity to showcase their brands on a global stage. Sticking to Shein's ethos of offering accessible and stylish choices, here, you can expect about eight to ten pieces for each collection, that range from $9 to $65.
Afton Chen of Reckless Ericka is often lauded for her bold prints and designs. Her Shein X designs will see the inclusion of ruffled, full-skirted frocks and tulle skirts.
Polyester dress, $33
Cheryl Teo is a freelance textile print designer known for her one-of-a-kind print designs that are hand-drawn and painted by herself. As part of her collection with Shein, expect traditional batik designs fused with modern aesthetics as well as oriental motifs painted with vibrant graffiti colours.
Polyamide-blend top, $18
Xie Qian Qian is the founder of the eco-friendly label, Graye. Within this collection, you’ll be able to find practical silhouettes that are stylish and versatile for your everyday wear.
Cotton blouse, $18