The Swiss Watch Brand That's Selling Like Hotcakes On Instagram

Mention the phrase "Swiss watch brands" and your mind may immediately race to ones that have time-honoured traditions and decades' (if not centuries') worth of heritage. New-to-town Swiss label SevenFriday was established only four years ago and may not possess any of these characteristics, but it already has 700 stockists in 89 countries - no small feat for such a young brand.

Here, we highlight five things to know about it: