Why Fashion Brands Are Dishing Out Fine Dining Experiences
The new luxury fashion product that everyone wants a piece of? A fine dining experience.
Last year, Gucci opened its third outpost of Osteria da Massimo Bottura on the top floor of its Namiki boutique in Ginza. Similarly, Louis Vuitton revealed the swanky dessert-driven Le Cafe V as part of the revamp of its shiny flagship in the same Tokyo neighbourhood.
Seating 48 guests in the main dining room and six at the counter, the Gucci Osteria da Massimo Bottura in Tokyo is located on the top of the Gucci Namiki flagship store in Ginza.
Over in Paris, the recently reopened Dior complex at 30 Avenue Montaigne now houses Monsieur Dior. It’s a picturesque dining spot that pays homage to its namesake’s refined culinary tastes with dishes as elegant as its art-filled interior. (Check out some food snaps below).
Le Cafe V is the very first Louis Vuitton cafe in cooperation with celebrated chef Yosuke Suga.
Bolstered by heavyweight chefs and the labels’ own tableware (usually available for sale in-store), these restaurants offer not only another reason to visit, but also a new – and more immersive – way to discover the brand that could help invoke that shopping spirit. How’s that for sustenance?
A version of this article first appeared in the May 2022 Taste Edition of FEMALE