How GroGrace’s Next-Gen Sisters Nurture a Sustainable Farming Legacy In Singapore
Cassidy and Evangeline Quek share their heartfelt commitment to supporting their mother’s mission from behind the scenes.
From a small urban farm in Singapore to two busy lives in London, the story of GroGrace is, at its heart, a tale of two sisters who have discovered their own meaningful ways to nurture a business planted by their mother.
Evangeline Quek (22) and Cassidy Quek (19) didn’t grow up expecting to take part in a family business. GroGrace only bloomed in their late teens, long after childhood routines were set. Yet the moment their mother, Grace Lim, began her journey in urban farming, something instinctive stirred in both siblings: a desire to help her succeed, not out of obligation, but out of belief.
Finding Purpose From Afar
When GroGrace launched, Evangeline, who is now working at a PR Agency in London, had just left for university abroad. “The first year I came back for summer, I realised how much my mom was struggling, and that’s when I really wanted to help her in any way I can,” she recalls. It was then that she recognised she had something meaningful to contribute – skills that could lighten her mother’s load and strengthen the mission behind the farm.
Cassidy’s instinct was similar. “I’ve always wanted to support my mum in all of her endeavours,” she says. Before studying Film & Television at the University of the Arts London this year, she was harvesting leafy greens, packing vegetables, and learning what it meant to be part of something bigger than herself.
Cassidy helps her mum to harvest and pack vegetables.
Now London-based, they help in different ways: Evangeline maintaining the website, and Cassidy contributing to digital storytelling when she can. Distance hasn’t diluted their connection to the farm. Instead, it has reshaped it, pushing them to become creative, tech-savvy extensions of a business growing thousands of kilometres away.
A New Kind of Second Generation at GroGrace
Many imagine the second generation as (potential) heirs to established, decades-old companies. But for the Quek sisters, the second generation is something more fluid, organic, and quietly powerful.
When asked what she uniquely brings to the table, “Probably the tech skills,” Evangeline says, highlighting a truth about many family businesses today: Young people offer digital fluency that the first generation often lacks. Website management, content direction, and consumer insights – these are modern lifelines that affect a business’s ability to stay afloat.
Cassidy adds another dimension through creative storytelling. With a filmmaker’s intuition for pacing and authenticity, she brings the farm to life on social media, translating fieldwork and family mission into narratives that younger audiences instantly connect with. “People connect with people,” she says. And she knows that showing her mum’s passion is often the most powerful message of all.
Their roles may be informal, but their impact is unmistakable. In a business built on sustainable agriculture, the sisters are carrying forward a new kind of sustainability, one rooted in continuity, adaptability, and shared purpose.
Honouring GroGrace’s Vision and Shaping the Future
What makes their involvement especially inspiring is the humility with which they carry it.
“I strongly believe in [my mother’s] vision and mission,” Evangeline says. She sees herself as a sounding board, someone who can help refine ideas, sense-check decisions, and bring the consumer’s point of view to the table.
Evangeline holding the kohlrabi, also called turnip cabbage.
Cassidy is equally grounded. “My mum should do whatever she feels fits right for GroGrace,” she says. Her priority is simple: ensuring her mother doesn’t overexert herself, even as the farm grows.
Yet both recognise the magnitude of what their mother has built. It’s a farm that champions food security, clean produce, and sustainability in a land-scarce city. And both say, in their own ways, that if the opportunity arises, they would love to see the mission continue.
“It would definitely be something I want to carry on,” Evangeline shares.
Practising Sustainability Beyond GroGrace
The sisters’ relationship with sustainability stretches far beyond GroGrace, too. Living in London has amplified their awareness, from choosing local produce and reducing carbon footprint to simply walking and using public transport more often.
For Cassidy, the contrast is stark. Being surrounded by pesticide-free vegetables at home makes supermarket produce overseas feel worlds apart. The experience has deepened her appreciation for what responsible farming truly means.
The Lalique lettuce is Cassidy’s favourite GroGrace product as it “really makes a difference in salads and sandwiches by elevating it with a crunchy and fresh bite.”
For Evangeline, sustainability is about ethics, intention, and impact. “It means engaging in practices that … contribute to conserving the planet and that do not exploit vulnerable individuals,” she says.
Their choices reflect a broader cultural shift among younger generations, one that prioritises transparency, wellness, and environmental consciousness. In this way, the sisters don’t just support a sustainable business; they embody the next wave of sustainable consumers.
Carrying the Story of GroGrace Forward
Their digital work – whether a website update or a short-form video – plays a powerful role. Social media allows GroGrace to share its mission with people who may never step foot on the farm. Both sisters know that storytelling is what bridges the gap between a niche agricultural effort and a community that genuinely cares.
When customers send messages like “These are the best vegetables we’ve ever had,” the sisters feel their efforts affirmed. Even negative comments online reveal something beautiful when supporters step in to defend the farm. “It warms my heart,” Cassidy says.
Looking ahead, the sisters dream not of taking over a farm, but of strengthening a model that can benefit whole communities. Evangeline imagines GroGrace’s farm model going international, a design that brings clean, local food to cities facing land scarcity and climate challenges. Cassidy dreams of continued growth and innovation, with hopes that energy consumption can one day be reduced even further.
What’s certain is that whatever the future holds, their roots remain firmly planted in the values their mother taught them – resilience, responsibility, and hope.
GroGrace’s indoor farm uses dry hydroponics farming.
Where Their Hearts Return
Ask them about the moments they treasure most, and both describe scenes of connection.
Evangeline loves packing vegetables. Seeing the quality up close reminds her why the mission matters. Cassidy reminisces about delivering vegetables with her mum, meeting customers who genuinely cared about the farm. “Although the process was time-consuming and tiring, I still enjoyed it very much,” she says.
These are not the glamorous parts of a business. But they are the ones that shape character, deepen purpose, and create a legacy worth carrying on. GroGrace may be a small urban farm, but through the hands and hearts of two young women halfway across the world – and of course, the hard work put in by their mother – its impact stretches far beyond its fields.
In their own quiet ways, Evangeline and Cassidy show what second-generation stewardship can look like today: collaborative, modern, values-driven, and deeply human. They are proving that sustainability is not just about how you grow your food, but also how you grow your purpose.