Here's How You Can Recycle Your Old Clothes With H&M
Do good and feel good with the Swedish brand's newest "Bring It" campaign.
Swedish retailer H&M is back with its newest garment collecting campaign, this time titled "Bring It". Under this initiative, which first started four years ago, customers are encouraged to bring any unwanted garments and textiles from any brand and in any condition to any H&M store all year-round (you can do so now at any Singapore store).
Kicking off the campaign is a brand new film directed by American filmmaker Crystal Moselle, which aims to raise awareness on the importance of garment recycling by telling the journey that unwanted garments go on after they have been collected in stores. As narrated in the video: Let's "toss it, rip it, turn it into something new".
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