Balenciaga Hits The Streets Of New York With Its Latest Fall 2026 Campaign

Starring actress Sarah Pidgeon as she struts down Manhattan clad in the latest Balenciaga’s Fall collection – stylish sportswear and outerwear, sleek shoes, and the house’s most iconic bags.

Balenciaga Fall 2026 Campaign “A New York Minute: Keep Rolling” starring Sarah Pidgeon — Balenciaga

By Liv Lim, 2 Jun 2026

Breakfast, lunch, and dinner are officially served with Balenciaga’s latest Fall 26 Campaign, “A New York Minute: Keep Rolling” – three short films each taking place in the morning, noon, and night – and we’re absolutely eating it up.

Directed by Oscar-nominated filmmaker Celine Song, the three vignettes follow acclaimed actor Sarah Pidgeon as she goes about a typical day in Manhattan. Whether she’s picking up dry cleaning, traversing busy streets, or cabbing home after a long night out, she’s doing it while rocking the latest pieces from the Balenciaga Fall 26 collection.

The campaign effortlessly highlights the collection’s everyday versatility, perfectly encapsulating the art of lived-in luxury. Sporty TechWear separates and chunky Jet sneakers are juxtaposed with chic evening outerwear and the highly anticipated Balenciaga x Manolo Blahnik pumps. And of course, each look is paired with Balenciaga’s most coveted bags: Le City, Le 7 Bowling, and Rodeo – the ultimate companions for hectic city life.

Seeing Sarah Pidgeon take on the streets of New York feels entirely natural. Best known for her portrayal of ‘90s fashion icon Carolyn Bessette in Ryan Murphy’s FX series Love Story: John F. Kennedy Jr. & Carolyn Bessette, the real-life New Yorker and certified fashion it girl is the perfect muse for this city-centric campaign.

At the end of each film, around the 60-second mark, director Song tells the camera to “keep rolling” as the frame pulls back to reveal a bustling production set of crew members, lights, and cameras – mirroring the hustle of Manhattan itself.

By blurring the line between performance and reality, the campaign transforms us from passive observers into active participants within Balenciaga’s artfully constructed world. What a stroke of brilliant storytelling. Bravo, Balenciaga.

If you can’t get enough of this collaboration between Celine Song, Sarah Pidgeon, and Creative Director Pierpaolo Piccioli, you’re not alone. Thankfully, the Balenciaga cinematic universe expands online with a dedicated Instagram account, @keeppprolling, featuring exclusive behind-the-scenes shots captured by photographers Monaris and Zora Sicher, as well as Piccioli himself.

The Balenciaga Fall 2026 Collection, including new Le City, Le 7 Bowling, and Rodeo bags, is now available online and in stores. Check out some of our favorite pieces featured in the campaign: