Attention Blinks, Rose Just Got Her Own Levi’s Collection
The Blackpink star’s first capsule collection with the denim giant puts a personal spin on two classic silhouettes, with customisable details inspired by Rose herself.
Remember when our girl Rose became an official Levi’s girl back in March this year? Months since the Blackpink star was first announced as the denim brand’s new Global Brand Ambassador, their first collab collection has finally arrived, bringing together two classic denim silhouettes with a very Rose-coded selection of customisable details.
Dubbed The Original Girl, the capsule centres on two of Rose’s Levi’s favourites, with the collection giving fans plenty of ways to add their own touch. The launch was also celebrated with Levi’s For Every Original pop-up in Tokyo, where Rose herself made an appearance on opening day.
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LEVI’S X ROSE: THE ORIGINAL GIRL COLLECTION
The collection keeps things tight, focusing on just two signature silhouettes: a Slim Zip-Up Trucker Jacket and Loose Boot Jean, each available in a lighter and darker wash. Both pieces feature a custom back patch in Rose’s own handwriting reading “Levi Strauss with Rose”, while the jacket also comes with customisable silver hardware.
But the real fun is in the personalisation. Across participating Levi’s stores and pop-ups in Asia-Pacific, including Singapore, fans can add exclusive charms and graphics to their pieces, including The Original Girl, Number One Girl, a nod to the opening track of Rose’s debut studio album Rosie, and 11, a reference to her birthday. They’re the kind of Easter eggs Blinks will clock immediately, turning a classic pair of jeans or jacket into something that feels unmistakably Rose.
SLIM ZIP-UP TRUCKER JACKET
The iconic Levi’s Trucker gets a sleeker update with a centre-front two-way zip, finished with all-silver metal trims that can be customised at participating locations. The trucker itself is built around a beloved fit that Rose has made her own.
LOOSE BOOT JEAN
For eagle-eyed Blinks who’ve been keeping up with Rose Levi’s era, you’ll definitely recognise these. The Loose Boot jeans were already a fixture in her Behind Every Original Super Bowl campaign, and she’s since worn the laid-back fit on and off stage.
The Levi’s x Rose collection is available from September 15 at select Levi’s stores across Asia-Pacific, including Singapore, as well as online.