Top Picks From H&M's Collaboration With Rokh
The rising brand Rokh, led by South Korean Rok Hwang, collaborates with H&M to showcase his take on wardrobe essentials, set to be released on April 18
The upcoming launch in H&M’s beloved collaboration series is sure to captivate fans of sleek and contemporary aesthetics. This collaboration spotlights the rising label Rokh, founded in 2017 by London-based South Korean designer Rok Hwang. Known for his experimental and imaginative interpretations of wardrobe staples, a style he terms as “artisanal deconstruction”.
Rok Hwang (left) with H&M's creative advisor Ann-Sofie Johansson
Remaining faithful to Rokh's aesthetic, the collection will feature unexpected details like asymmetrical cuts and deconstructed silhouettes woven into timeless classics. Launching on April 18 in selected stores and online, the co-ed collection comprises 58 items spanning menswear, womenswear, and accessories, including Rokh’s signature double belt.
Rokh's designs are known for their deconstruction techniques and the fusion of menswear tailoring with womenswear details.
Other highlights include detachable-hem dresses, structured trench coats, and leather jackets. Accessories such as bags inspired by office necessities like files and briefcases, along with two-tone jewellery, complement the clothing pieces.
The 58-piece Rokh x H&M collection includes ready-to-wear, accessories, and footwear.
While H&M’s collaborations typically spotlight high-profile brands like Kenzo, Mugler, and most recently, Rabanne, this venture breaks new ground by showcasing emerging talents making their mark in the contemporary fashion scene. Notably, Hwang, a Central Saint Martins alumnus who honed his skills at labels such as Celine under Phoebe Philo and Chloe, was awarded a runner-up Special Prize at the prestigious LVMH Prize in 2018.
Below, is a sneak peek at the collection.